Creative Marketer

That's the philosophy that's guided my career.

For the past 15 years, I've helped turn some of the world's biggest brands into cultural moments. From taking over Sydney Harbour with 300 Squid Game Guards to creating a fan-frenzied Wednesday Island, my work is built around one simple idea: create moments that people choose to be part of.

As a Creative Marketing Leader, I sit at the intersection of strategy, creativity and execution, bringing together teams, agencies and partners to create work that sparks conversation, builds fandoms and leaves a lasting impression long after the campaign ends.