The Challenge

Make audiences question the line between reality and fiction, and turn a film launch into a genuine cultural talking point.

The Solution

Inspired by the film's iconic deer motif, we transformed Sydney into the world of Leave the World Behind. Ominous OOH placements appeared across the city before trusted creators "captured" eerily realistic CGI deer roaming iconic locations. Multiple creators filmed the same events from different angles, making the impossible feel just believable enough

Results

► 18M+ video views

► 11.2M reach

► 151K engagements

► Film held the No. 1 spot in Australia for 3 weeks