“With Wednesday Island, Netflix set a new benchmark for launch events”
-Media Week
The challenge:
Dominate cultural conversation in a way only Wednesday can: by resurrecting the outcasts, rallying the misfits and reigniting her fandom for a celebration of all things dark and creepy.
The solution:
Wednesday Island:
A Fan Festival to die for.
A complete takeover of former convict site Cockatoo Island for an immersive celebration of Wednesday.
A bold, IRL fan event that soon became a global cultural moment, fueling hype and conversation far beyond Sydney.
With talent in attendance, pop star Peach PRC headlining, Nevermore Academy experiences at every turn and a strict “No Normies” policy, we delivered on the promise of a deeply unsettling night.
The Hysteria, Quantified.
◈ ~300K Festival website visits and ~2000 attendees.
◈ 37.6M organic social views
◈ Over 750 fan-made Tiktoks mentioning Wednesday Island.
◈ 5.3M livestream views
◈ Wednesday 2 is No. 5 on Netflix’s Top 10 Most Popular Shows of All Time list.